David Lano

Let’s face it, we all get a little frustrated and disappointed when people don’t notice or embrace what we’ve written, created, or talked about. Whether it be your own blog, product, or presentation, people may not care and trust may not have been built yet.
I’ve talked about wanting attention before and how it can [...]

Business, Marketing, Blogging – it all seems so forced sometimes. The push/pull mentality that often surrounds these services is what ends up being corrosive. Why is it that we tend to look for the benefit of the transaction, instead of the joy in making a contribution? I’ve talked about attention and the [...]

Being a relatively new needle in the blogosphere haystack, I often find myself up against a tremendous amount of pressure to publish something appealing to the masses. It seems as though the “best” way to stand out and receive attention/traffic is by creating provocative content, mastering SEO, and flooding social networking sites like Digg [...]

I just finished reading Seth Godin’s new book, Meatball Sunday. I absolutely loved it. Seth does it again by explaining how New Marketing is king and whoever sticks to the old “secure” ways of Old Marketing will be left behind.
Basically selling average stuff, at an average price, to as many people as you [...]