Whenever someone pours time and energy into a business, blog, product, project, etc their is a chance something will go ‘Red’. ‘Red’, meaning something is broken. It could be a new marketing strategy you just implemented, an investment you just purchased, or a business’ finances operating in the negative. Ideas turn sour, things go wrong [...]

Business, Marketing, Blogging – it all seems so forced sometimes. The push/pull mentality that often surrounds these services is what ends up being corrosive. Why is it that we tend to look for the benefit of the transaction, instead of the joy in making a contribution? I’ve talked about attention and the effect it can [...]

I just learned the other day that WordPress, by default, attaches a ‘NoFollow’ tag to all homepage links added by readers in comments. This acts as a deterrent for spammers abusing a blog’s commenting features, trying to gather a bunch of inbound links to increase pagerank. Although I do agree that spammers shouldn’t benefit from [...]

Being a relatively new needle in the blogosphere haystack, I often find myself up against a tremendous amount of pressure to publish something appealing to the masses. It seems as though the “best” way to stand out and receive attention/traffic is by creating provocative content, mastering SEO, and flooding social networking sites like Digg and [...]

I just finished reading Seth Godin’s new book, Meatball Sunday. I absolutely loved it. Seth does it again by explaining how New Marketing is king and whoever sticks to the old “secure” ways of Old Marketing will be left behind. Basically selling average stuff, at an average price, to as many people as you can, [...]