I just finished reading Seth Godin’s new book, Meatball Sunday. I absolutely loved it. Seth does it again by explaining how New Marketing is king and whoever sticks to the old “secure” ways of Old Marketing will be left behind.

Basically selling average stuff, at an average price, to as many people as you can, won’t work anymore. As Seth points out in his book and Hugh MacLeod mentions in this article, “too many people are locked into the mass-market, neither-cheap-nor-remarkable bracket” and expect to receive attention. But attention is no longer free and easy to come by. With the wide variety of options available to us wherever we go (TV, Internet, etc) we now have the ability to choose what we watch, what we listen to, and who earns our attention. Yes, earn. The point that Seth makes is if we stick to the Old Marketing habits without embracing the ever changing dynamics of the New Marketing, people will take there attention and give it to someone else that creates something remarkable and worth talking about.