It could be a new marketing strategy you just implemented, an investment you just purchased, or a business’ finances operating in the negative. Ideas turn sour, things go wrong and you’re left with a mess.
The tendency for most, is to simply blame it on some external factor: economy, customers, oil prices, competitors, you name it. Or, just simply throw up there hands in frustration and give up.
Of course one of the most obvious reasons for not wanting to label something as Red, is nobody likes to admit they screwed up. But, as we all know, settling for something that is Red or mediocre at best is no way to be successful. After all, recognition of failure is a vital component in growth.
It’s Red for a reason
The concept of Red can apply to just about anything:
- Projects fail
- Marketing strategy flops
- Demand for a new product is non-existent
- 65% on a test
- Relationships damaged.
- Low traffic to your blog or website
- Being overweight
Of course, making the Red go away isn’t always easy. In fact, sometimes it can be quite costly; perhaps ones reputation, career, or life. However, recognizing that it exists and does so for a reason, is the first step in finding a solution to the problem.
I realize this isn’t anything new, but for some reason I felt compelled to put it in writing. It’s just too easy to pass things by that are broken and label them as orange (semi-broken) or yellow (good enough) at best, and convince ourselves that all is well. For me, knowing that something is Red, for a reason, emphasizes its brokenness and shows me the need to fix it.
What do you see as being Red in the Blogosphere, Business, Marketing? Is it Red for a reason?